What is a good business brochure?
A good company brochure will always help to achieve something. Brochures and other company materials should always be made for a ready thought purpose. Why do you need a brochure? Where and how is it distributed?
A good company brochure in the case of RRMT Academy
The RRMT Academy brochure encourages readers to visit the company’s website to read more about their services online. There isn’t a lot of text in the brochure as it should not take too much time to read.
The layout is consistent with the website, providing the visitor with a consistent, logical view of the company. A business brochure will increase the reader’s interest and lead towards a goal. Which in this case is to attract interest by providing just enough information about the company but get them to read more about the services on the company’s website. Creating a good brochure usually also involves processing and editing images, depending on its purpose and the quality of the original images.
Images for social media from the brochure
You can too often see a screen shot taken straight from the brochure itself and shared on social media such as Facebook or Instagram with text and everything in the picture. Social media prefers images with as little text as possible. Text content is intended to be written separately in these services. So it’s not wise to include too much text in your images on social media channels. A lot of text is even limiting image impressions, especially when advertising.
There are also different size and format recommendations for different social media channels, so you don’t have to crop the images.
RRMT Academys website is also made by us and can be visited @ www.rrmtacademy.fi
If you are interested in redoing your company’s brochures or other material feel free to contact us